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The businesses selected will now go through to the second round of judging where independent industry professionals will decide the winners and highly commended after a series of site visits.

The Visit 51��¥ Tourism Awards has now cemented its place in the industry calendar after the success of the past three ceremonies, where 51��¥’s best tourism businesses have been celebrated regionally and nationally for their achievements.

Councillor Adam Kent, Cabinet Member for Economy and Skills at 51��¥, said: "I am thrilled to see such a diverse and dynamic array of 51��¥ businesses shortlisted for this year's Visit 51��¥ Tourism Awards.”

“With 77 outstanding contenders across 55 businesses, it’s clear that our county continues to excel in providing exceptional tourism experiences.”

“This year, we're introducing two exciting new categories – the Accessible & Inclusive Tourism Award and 51��¥’s Tourism Unsung Hero Award – both highlighting the remarkable dedication and innovation within our local tourism sector.”

“I eagerly await the announcement of the winners at our grand black-tie event in March 2025, where we will celebrate the very best of what 51��¥ has to offer. The icing on the cake is that all the winners from the awards are shortlisted for the Visit England Awards of Excellence, where our 51��¥ businesses have the chance to be crowned the best in the country."

All winners from the awards are shortlisted for the VisitEngland Awards of Excellence, where businesses have the chance to be recognised as one of the best in the country. Previous 51��¥ winners include Severn Valley Railway, Rowley Farm Holidays, Pensons at the Netherwood Estate, Treeopia Luxury Treehouses and The Fleece Inn, Bretforton.

Two new categories have been added to this year’s schedule. The Accessible & Inclusive Tourism Award will honour businesses championing inclusive tourism practices in the county, whilst 51��¥'s Tourism Unsung Hero Award will single out individuals who are going above and beyond to deliver exceptional visitor experiences.

Visit 51��¥ are delighted to welcome The Valley, Evesham as the headline sponsor for the Awards. Joining us to recognise excellence and innovation within the local tourism sector.

The winners will be announced at the annual black-tie event in March 2025, where the host venue has not yet been confirmed.

 

Visit 51��¥ Tourism Awards 24/25 Shortlist

 

Accessible and Inclusive Tourism Award

• Attwell Farm Park
• Morgan Experience
• West Midlands Safari Park
   

Business Events Venue of the Year

• Hogarths Stone Manor Hotel 
• Severn Valley Railway
• Stanbrook Abbey Hotel

Camping, Glamping & Holiday Park of the Year

• Bredon-Vale Caravan & Camping
• Hopley's Family Camping
• Pitlands Farm Holidays
• Plum Tree Glamping
• Upsticks Glamping

Ethical, Responsible & Sustainable Award

• All Things Wild
• Churchfields Farm
• Natures Edge Cabin
• Treeopia

Experience of the Year

• Aztec Adventure
• Morgan Experience
• Piston Distillery
• Severn Expeditions Day Boat Hire
   

Festival & Event of the Year

• Dubs in the Middle
• Hanbury Countryside Show
• Harvington Hall History Festival 
• It's Christmaaas! At Hanbury Hall
• Piston X Gumball 3000 Hillclimb
• RHS Spring Festival 
• The Battle of Evesham
• The Worcester Festival 
• Upton Blues Festival 
• Worcester Cathedral Christmas Tree Festival

Large Hotel of the Year

• Stanbrook Abbey Hotel 
• The Abbey Hotel
• The Cottage in The Wood
• The Malvern Spa

Large Visitor Attraction of the Year

• All Things Wild
• Attwell Farm Park
• Hanbury Hall
• Little Owl Farm Park
• Severn Valley Railway
• West Midlands Safari Park

 

New Tourism Business of the Year

• Aztec Adventure
• Bredon View Glamping 
• Canary Kitchen
• Hop Merchants House
• Wagtail Retreat
• Watersedge

Pub of the Year

• The Chequers
• The Hadley Bowling Green
• The Kings Arms
• The Queen Elizabeth Inn
• The Swan 

Self-Catering Accommodation of the Year 

• Natures Edge Cabin
• Rowley Farm Holidays
• Secret Bolthole
• Treeopia
• Well Furlong Cottage

Small Serviced Accommodation of the Year

• Abbots Grange Manor House Hotel
• Brockencote Hall Hotel
• Eckington Manor
• The Elms

Small Visitor Attraction of the Year

• Avoncroft Museum
• Aztec Adventure
• Broadway Museum & Art Gallery
• Morgan Experience
• Transport Museum 
• Watersedge

Taste of 51��¥ Award

• Canary Kitchen
• Faun
• Hogarths Stone Manor
• Unwined Bistro

51��¥’s Tourism Unsung Hero 

• Andrew Hurley, Avoncroft Museum 
• Charlie Delaney, Severn Valley Railway
• Elaine Williams, Attwell Farm Park
• Grace Stringer Jukes, Piston Distillery
• Henry Thorn, The Cottage in the Wood
• Mark Glossop, Worcester Cathedral 
• Mick Hurst, Battle of Evesham
• Ruth Smith, Worcester Tourist Information Centre